“The essence of strategy is choosing what not to do. ”
― Michael E. Porter
In the rapidly evolving world of technology, one of the most important processes to achieving success is to plan and define your strategy. All too often people want to jump to what they think is the answer without ever asking what the question was in the first place.
The first step on this journey is to start think strategically.
Answers to the following are usually triggers for determining what is an appropriate technology approach:
- Why do you want to use technology?
- What are the objectives of your project?
- How does this project relate to other parts of your organisation or portfolio?
- Who is your target market?
- What are your customers technology needs both now and in the future?
- How do you want your brand or product to be perceived in the market?
- What are the foundation technologies you will need to build a reliable base infrastructure?
- What technologies can be used to support better sustainability, social and environmental outcomes?
- What technologies can be used to enhance the end user experience for a range of stakeholders.
- What technologies are going to bring a sustainable and long term value to a property asset?
- What are the technology differentiators you can promote to the market as a point of difference?
The answer to these and many other questions are a part of the strategic planning process and they help to answer the all-important question of why?
1. Business Analysis
In order to develop an effective strategy, Meld takes investors, developers and project teams through a facilitated process of business analysis, ideation and planning to build technology strategies that deliver outstanding property development solutions.
This is achieved through a range of different processes and activities such as:
- Brand and market positioning assessment.
- Project bids.
- Development Brief writing.
Depending upon the scope of the project, these processes can be facilitated in one-on-one, team or workshop style formats.
The less people know, the more they yell.
- Seth Goidin
CLARITY OF COMMUNICATION
Having developed a technology strategy, one of the most important activities of all is to be able to clearly articulate and communicate this strategy to an intended audience.
For example, the language used to communicate to an investment team, a corporate board or a construction team can vary widely.
One of Meld’s key points of difference is an understanding of how to communicate technology concepts to different target audiences in humanistic, engaging, pragmatic and articulate ways. We avoid the techno-babble jargon often associated with discussions about new technology.
Clear, precise communication in plain English is critical to effective project outcomes.
Critically, this is knowing how to speak in:
- design terms to the architectural design team
- development terms to the development team
- marketing terms to the marketing team
- technical terms to the engineers
- investment terms to the investor